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TEDxColumbus

Client
TEDxColumbus (with FORT)
Role
Event branding, stage, web, social, merch
Year
2019
Focus
Branding, Event, Merch, Motion
TEDxColumbus: Branding for the 2019 TEDxColumbus event, built around the theme ‘Spark.’

In collaboration with FORT, I branded the 2019 TEDxColumbus event.

01 // The Problem

I was asked to develop concepts around “Spark” for the 2019 event, within TED’s global constraints.

02 // The Solution

I explored three directions with the team, then turned the one we picked into a system for the stage, web and social. TED’s color and type rules kept it TEDx. The layouts and motion made it Columbus.

03 // The Results

A campaign that looked like one thing on the stage, the website and social, and was easy for the organizers to use.

Three initial logo concepts for TEDxColumbus Spark on black: a radiating script wordmark, a bold red sans wordmark and a lightning bolt with a white wordmark
These were the initial three concepts.
SPARK logo with TEDxColumbus lockup in red on black
SPARK lettering glowing on the set
DJ booth wrapped in SPARK branding
Black SPARK name cards and markers
Branded cups on a table
SPARK T-shirt on a mannequin at the merch table
Three SPARK T-shirt designs plus mug, bottle, notebook and cap
Two speakers on the TEDxColumbus stage
Volunteers in SPARK shirts

// Let’s make something

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Presentation decks, brand reworks, emails, tradeshows, events, campaigns. Tell me what you’re working on.

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