TEDxColumbus
In collaboration with FORT, I branded the 2019 TEDxColumbus event, developing concepts around “Spark” within TED’s global constraints.
Process & Outcome
I explored three directions with the team, then standardized the chosen approach into a themeable system for stage, web, and social. Tight color and type rules kept it unmistakably TEDx; dynamic layout and motion gave Columbus its own voice.
The final campaign felt fresh, coherent, and easy for the organizers to deploy across touchpoints.
